Pink and teal

Pink & Teal

A Women's Day Fundraising IP

The Pink & Teal event was created as a premium annual fundraising and awareness initiative for the Cancer Patients Aid Association (CPAA), with the aim of supporting underprivileged cancer patients. Held on Women's Day, the event combined awareness, wellness, entertainment, and fundraising.


Hosted at Taj Lands End, Mumbai, the event accommodated 250 guests and used BookMyShow as its ticketing platform. The premium venue and seamless registration process contributed to a high-quality attendee experience.


The event received an overwhelming response and was sold out, with registrations closing early. All proceeds supported the Cancer Patients Aid Association (CPAA), helping further its mission of providing care and assistance to cancer patients in need.

The Challenge

Requirement

Awareness

Drive conversations around cancer prevention and wellness.

Fundraising

Generate funds for underprivileged cancer patients.

Community Building

Create a meaningful and engaging Women's Day experience.

Sustainability

Establish a scalable annual fundraising IP.



Plane Landing