Pink and teal

Pink & Teal

Turning Women's Day into a Movement for Cancer Awareness and Change

The Pink & Teal event was created as a premium annual fundraising and awareness initiative for the Cancer Patients Aid Association (CPAA), with the aim of supporting underprivileged cancer patients. Held on Women's Day, the event combined awareness, wellness, entertainment, and fundraising.


Hosted at Taj Lands End, Mumbai, the event accommodated 250 guests and used BookMyShow as its ticketing platform. The premium venue and seamless registration process contributed to a high-quality attendee experience.


The event received an overwhelming response and was sold out, with registrations closing early. All proceeds supported the Cancer Patients Aid Association (CPAA), helping further its mission of providing care and assistance to cancer patients in need.

The Challenge

Requirement

Awareness

Drive conversations around cancer prevention and wellness.

Fundraising

Generate funds for underprivileged cancer patients.

Community Building

Create a meaningful and engaging Women's Day experience.

Sustainability

Establish a scalable annual fundraising IP.


Social Aviator's Role

Area

Concept & Strategy

Created the Pink & Teal IP and event positioning

Event Planning

Venue selection, production, logistics, and execution

Celebrity Management

Artist sourcing, coordination, and event flow management.

Marketing

Social media campaigns, creatives, registrations, and promotions.

Outdoor Media

Hoardings and branding across Mumbai.

Sponsorships

Sponsor acquisition and integration.

Ticketing

BookMyShow setup and registration management.


Event Highlights

Segment

Host

Archana Pania (Radio City)

Panel Discussion

Dia Mirza on wellness, awareness, and cancer prevention

Wellness Session

Mickey Mehta conducted fitness demonstrations and health talks.

Entertainment

Stand-up comedy by Tarun Ratnani

Audience Engagement

Bollywood-themed games and interactive activities.

Grand Finale

Live performance by the all-women band, Womaniazs





Sponsors


  • MUMO Mumbai Moms
  • Blink Prime Events
  • Marico
  • Godrej
  • Mitchell USA
  • Foot Locker
  • Vinayak Distributors
  • Mochi
  • Metro
  • HSBC
  • Shushant Chavan Photography
  • MiniMax

Results & Impact

Metric

Attendance

250 Guests

Occupancy

100% Sold Out

Registrations

Closed ahead of schedule

Awareness

Created strong engagement around cancer prevention and wellness.

Fundraising

Generated funds to support CPAA's patient care initiatives.

Legacy

Established Pink & Teal as a recurring annual fundraising property.


Outcome


Through a strategic partnership with CPAA, Social Aviator successfully conceptualized, marketed, and executed the inaugural edition of Pink & Teal, transforming a Women's Day celebration into a sold-out fundraising and awareness platform.

The event not only delivered a premium experience for attendees but also created meaningful impact by supporting CPAA's mission of helping underprivileged cancer patients—laying the foundation for a long-term annual fundraising IP.






Plane Landing